When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands — like Audi, Nike, Adidas, and Guinness — propelled by the power of Final Cut Pro X. The video editing software’s comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects, and make changes on the fly. “When I’m playing back an edit for a director, they’ll say, ‘Okay, let’s go and make those changes I talked about.’ I’ll say, ‘Oh, no, they’re already done,’ and we’ll jump back and watch it again. People can’t believe that I’ve magically done the change before we even finish playback,” says editor Thomas Grove Carter.